Download Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands de Carolina Rogoll PDF [ePub Mobi] Gratis
[Download] Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands de Carolina Rogoll Libros Gratis en EPUB, Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands Libro pdf espanol
Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands de Carolina Rogoll
Descripción - Reseña del editor For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers. Biografía del autor Carolina Rogoll has been building brands for over a decade for the world's largest, fast-moving consumer goods company, including successfully managing a billion-dollar brand. She has also been a faculty member of the MPSB (master of professional studies in branding) at the School of Visual Arts in New York City since 2011. Carolina holds several MBA degrees in business administration, marketing, and management, all with honors, and is fluent in multiple languages. She lives in Cincinnati, Ohio.
Star brands a brand managers guide to build manage lire star brands a brand managers guide to build manage amp market brands livre télécharger gratuit réservez maintenant en ligne vous pouvez également télécharger dautres livres, magazines et aussi des bandes dessinées Read star brands a brand managers guide to build manage must have star brands a brand manager s guide to build, manage market brands read ebook full Star brands a brand managers guide to build, manage star brands a brand managers guide to build, manage amp market brands by carolina rogoll and debbie millman overview for anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, star brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing
Best star brands a brand managers guide to build get best star brands a brand managers guide to build, manage amp market brands pdf file for free from our online library created date 201702070811450800 Star brands a brand managers guide to build, manage star brands home build star brands carolina rogoll for anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, star brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand Celebrity social media management how to build a brand and with that, we wrap up our guide do you have what it takes to build a celebrity brand celebrity accounts are a staple of social media in fact, youd be hardpressed to find someone who doesnt follow their favorite actors and musicians via social that said, celebritylevel engagement doesnt happen automatically
Detalles del Libro
- Name: Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands
- Autor: Carolina Rogoll
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 11 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Descargar Star Brands: A Brand Manager's Guide to Build, Manage & Market Brands de Carolina Rogoll libros ebooks
customer reviews star brands a brand manager find helpful customer reviews and review ratings for star brands a brand managers guide to build, manage amp market brands at read honest and unbiased product reviews from our users Read star brands a brand managers guide to build manage read free ebook now httponlybooksxyzbook1621534634read star brands a brand managers guide to build manage amp market brands ebook free Star brands a brand managers guide to build, manage buy the star brands a brand managers guide to build, manage amp market brands ebook this acclaimed book by debbie millman is available at ebookmall in several formats for your ereader
Collection book star brands a brand manager s guide to browse more videos playing next 012 Star brands a brand managers guide to build, manage star brands a brand managers guide to build, manage amp market brands kindle edition by rogoll, carolina, millman, debbie download it once and read it on your kindle device, pc, phones or tablets use features like bookmarks, note taking and highlighting while reading star brands a brand managers guide to build, manage amp market brands Star brands a brand managers guide to build, manage star brands a brand managers guide to build, manage amp market brands rogoll, carolina, millman, debbie on free shipping on qualifying offers star brands a brand managers guide to build, manage amp market brands
Comments
Post a Comment