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Emotional Branding: The New Paradigm for Connecting Brands to People de Marc Gobe
Descripción - Críticas “Worth more than a whole shelf of business books.” -'Design Management Journal''Worth more than a whole shelf of business books.' -'Design Management Journal' Reseña del editor A revised edition of a best-selling reference discusses how social media effectively aided Barack Obama's presidential campaign, reveals the significant impact of Twitter ideologies and analyzes how new web technologies are revolutionizing business, commerce and management. Original. Biografía del autor Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.Marc Gobé is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gobé, the winner of several international design awards, lives in New York City.
Strategie di marca il ruolo dello storytelling abstract il presente elaborato si propone di evidenziare lefficacia dello storytelling come strategia di marca lapproccio del racconto è quello che può permettere la creazione di un mondo in cui il target può Ficha uc3m emotional branding the new paradigm for connecting brands to people divine egg studio managing content marketing the realworld guide for creating passionate subscribers to your brand mcgrawhill 2011 la empresa en la red social libros de cabecera 2011 tom bernardin and mark tutssel human kind leo burnett worldwide Qué es el marketing sensorial think big empresas m gobé afirma en su libro emotional branding the new paradigm for connecting brands to people, que las empresas que emplean estrategias olfativas en sus establecimientos pueden llegar a incrementar en un 40 por ciento su facturación este vídeo habla de ello
Emotional branding the new paradigm for connecting brands emotional branding the new paradigm for connecting brands to people gobe, marc on free shipping on qualifying offers emotional branding the new paradigm for connecting brands to people Emotional branding marc gobe 9781581156720 emotional branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people the 10 commandments of emotional branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry Velkor mkt marketing sensorial de entre los cinco sentidos, diversos estudios científicos demuestran que el olfato es uno de los que genera mayor impacto m gobé afirma en su libro emotional branding the new paradigm for connecting brands to people, que las empresas que emplean estrategias olfativas en sus establecimientos pueden llegar a incrementar en un 40 por ciento su facturación
Detalles del Libro
- Name: Emotional Branding: The New Paradigm for Connecting Brands to People
- Autor: Marc Gobe
- Categoria: Libros,Arte, cine y fotografía,Diseño gráfico
- Tamaño del archivo: 8 MB
- Tipos de archivo: PDF Document
- Idioma: Español
- Archivos de estado: AVAILABLE
Lee un libro Emotional Branding: The New Paradigm for Connecting Brands to People de Marc Gobe libros ebooks
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